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How 3 Industries Can Convert Facebook Data into Revenue

When your business depends on keeping your customers engaged and coming back week after week in a noisy marketplace, you need one thing: data. Whether your audience is concertgoers, membership or...

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Turner and the NCAA Find Fan Data Opportunities on Every Corner

During this year’s March Madness, thousands of fans flocked to Phoenix to take part in the 2017 Final Four festivities. Throughout the tournament, Turner Sports and event sponsors such as Infiniti and...

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Facebook ROI Secrets for Sports & Entertainment [Guide]

No matter whether you’re a brand, sports team, venue or individual, chances are you’re on Facebook. There are nearly 1.8 billion active monthly Facebook users around the world (not even counting...

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The Future Of Your Franchise Lies In Your Current Fans

This article has been reposted with permission from Mediapost.  When Billy Beane, the Oakland Athletics’ GM, approached the 2002 MLB draft, he threw out the old statistics teams used to gauge players....

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Top 10 Sports Teams on Social Media [Infographic]

From teams to venues to players and even mascots, the sports industry is all in on social media. And for good reason: fans are eating it up. 175.5 million sports fans interacted with posts for Super...

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2017 World Series Social Face-Off: Dodgers v. Astros Fans

With the first World Series matchup between 100-win teams since 1970, fans on both sides are ready for a Series win—the LA Dodgers last won in 1988 and the Houston Astros look for their first ever win....

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Revealing the NHL’s Social Media Fans [Report + Infographic]

The NHL might not have quite the social following of La Liga or the NBA, but NHL fans are still some of the most engaged and passionate sports fans out there. They follow teams’ (and to a less extent,...

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Social Bowl 2018: Eagles vs Patriots Fans [Infographic]

Will the Philadelphia Eagles pick up their first Super Bowl win? Will the Patriots pick up their sixth title? Will M&Ms outweird Skittles? Most experts predict the Patriots might clinch it, but...

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[Report] Analyzing the NFL’s Social Fans

While NFL broadcast ratings may have dipped in the 2017-18 season, its fans are still some of the most engaged and passionate online, interacting with teams across Facebook, Twitter, Instagram, and...

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7 Social Media Insights to Share with Your Sponsors

While social media began as an “add-in” to partnerships, it’s become a must-have for any sponsorship strategy. And sponsors aren’t just asking to throw some social media posts into their contracts —...

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